It's even bigger than Game of Thrones, racking up nearly 20 million illegal downloads.
The Grand Tour has become the most illegally downloaded show in history, new figures show.
The Daily Mail reports that Episode 1 has been downloaded 7.9 million times since it was first released. Episode 2 is up to 6.4 million downloads, and Episode 3 has reached 4.6 million. No data for Episode 4 has been released.
Piracy data analysts Muso compiled the numbers. The UK is by far the worst offender, accounting for 13.7 percent of the total downloads.
“It is the most illegally downloaded program ever,” said Muso chief commercial officer Chris Elkins. “It is off the scale in terms of volume. It has overtaken every big show, including Game of Thrones, for the totals across different platforms. We monitor thousands of campaigns and this one really stands out.”
Muso estimates that, in the UK alone, the downloads have cost Amazon £3.2 million ($5.34 million CAD) in lost revenue.
Amazon signed Jeremy Clarkson, Richard Hammond, and James May on a three-year deal, reported to be worth over $200 million.
Amazon hoped that signing the trio would bring more subscribers to its Prime Video service. According to The Guardian, Consumer Intelligence Research Partners estimated 63 million members had joined by July of this year, up 19 million in the previous 12 months.
The first episode was the biggest premiere in Prime Video history, “millions” of subscribers watching, Amazon said. However, the company is cagey about exact viewing figures. Indeed, Clarkson, Hammond, and May insist that even they are not privy to the data.
When asked for comment on the illegal download numbers, an Amazon spokesperson said: “The Grand Tour has become the biggest show premiere ever on Amazon Prime Video, breaking records around the world.”