In addition, Google Canada keeps track of what questions people are asking when it comes to cars.
We just found out that the Honda Civic held on to its crown as the best-selling passenger vehicle in Canada in 2016, and unsurprisingly, that was also the most searched-for model in Canada last year, according to Google Canada. Ford, though, proved that its brand had the most power, as four of the top 10 most-searched vehicles came from the Blue Oval.
Five of the vehicles in the top 10 most-searched list belong on the top 10 highest-selling list in Canada, which makes sense. There are a few surprises, though. The Ford Mustang, which last saw a redesign for the 2015 model year and was the 66-highest selling car in Canada last year, sits at number two on the list.
The most asked questions in regards to green (enviro-friendly) cars were "How long does it take to charge an electric car?" and "What is a hybrid car?"
"This would be the biggest surprise of the list this year," said Deepak Anand, head of industry, auto, for Google Canada, in an email to The Globe and Mail. "Nearly every other vehicle is No. 1, 2 or 3 in its category or segment. The Range Rover is definitely up and coming, but doesn’t have the dominant sales to match its spot."
There are other takeaways beyond the highest-search models. Anand tells The Globe that people are spending more on cars, and as such, search terms for luxury cars are increasing.
In addition, Google Canada keeps track of what questions people are asking when it comes to cars. The most asked questions in regards to green (enviro-friendly) cars were "How long does it take to charge an electric car?" and "What is a hybrid car?" Proof that automakers have a lot of questions to answer when it comes to these types of vehicles.
"This is a pretty standard trend we see,” said Anand to The Globe. "People start off with the thought of (buying an) electric or hybrid and, at some point, discover a better option for various reasons such as price, hybrid mileage isn’t as good as expected, or their home won't support charging."
With the advent of autonomous driving, it'll be interesting to see if that becomes a search trend in the near future.
The 10 most-searched vehicles on Google in Canada in 2016:
1. Honda Civic
2. Ford Mustang
3. Honda CR-V
4. Ford F-150
5. Jeep Grand Cherokee
6. Ford Escape
7. Range Rover
8. Toyota Corolla
9. Toyota RAV4
10. Ford Focus
Source: Google Canada via The Globe and Mail