Studio will assist customers with creating an exclusive Lamborghini.
Lamborghini's Ad Personam program is wildly popular, as more than 50 percent of cars that have been delivered this year have been customized through the service.
In order to keep up with demand, Lamborghini has opened a new Ad Personam Studio at the company's headquarters in Sant’Agata Bolognese. Located in the heart of the company's production facility, the Ad Personam Studio will assist customers with creating an exclusive Lamborghini that reflects their own unique sense of style.
When a customer is ready to order their car, they can schedule a visit to the studio. Once they arrive, they will be given a guided tour of the Lamborghini factory before being taken to the studio. An Ad Personam specialist will then present the customer with an assortment of leathers, colours, materials, seats, and rims which can be applied to their car. When the customer has made their selections, they can view the resulting Aventador or Huracán on an advanced car configurator.
Lamborghini Aventador buyers are more likely to use the Ad Personam service as the company says the car has a clientele that is "more sensitive to the exclusiveness and uniqueness of their purchase." The company went on to say one of its most popular Ad Personam options is an innovative carbon fibre material called Forged Composite.