BMW has been top-selling luxury carmaker since 2005
Mercedes deliveries were boosted 12 percent in the first seven months of 2016, up to 1.17 million units. By contrast, BMW saw growth of only 5.6 percent, moving around 1.14 million cars during the period.
Mercedes topped the sales charts in the United States in Canada as well, though sales actually dropped 1 percent in the U.S., down to 191,300 (excluding Sprinter vans). That was, however, well ahead of BMW’s total of 179,213 sales, an 8.4 percent loss that promoted Lexus to the number two slot. In Canada, Mercedes yearly sales are up by 8.0 percent year-to-date, and the company's 27,368 total sales are ahead of BMW's 21,693 (which is up by 8.4 percent YTD).
The hugely popular GLC crossover and all-new E-Class sedan are thought to have contributed significantly to Mercedes’ gains. Most of BMW’s less comprehensive range of models is older than its Mercedes counterparts; even the most recent among them, the 7 Series, has failed to usurp its great rival, the Mercedes S-Class.
Mercedes is even making more money than BMW, reporting a 10 percent return on sales - adjusted for "special items" - in the second quarter of the year, while BMW saw a 9.5 percent return.
Meanwhile, Audi holds firm in third place, recording 1.1 million sales in the year to the end of July, up 5.6 percent on the same period last year.
Source: Automotive News