Land Rover used a Lego replica of the Tower Bridge in London to debut its new Discovery at the Paris Motor Show.
If you’ve ever been to Legoland, you know that there are some massive Lego structures out there. But none of them compare in size to what Land Rover just debuted a night ahead of the 2016 Paris Motor Show. Alongside its all-new Discovery SUV - or should I say, underneath - Land Rover unveiled its Guinness-certified largest Lego structure ever built.
The structure features a small-scale replica of the Tower Bridge in London, flanked by two "Discovery Zones" (badum tss), which feature the new SUV along with some flora and fauna, all the aspects of which are made out of Legos, of course.
The entire build consists of 5,805,846 bricks, breaking the previous world record by 470,646 pieces - sadly, the poor soul who had to count all those pieces remains unnamed. The project was led by the U.K.’s only Lego Certified Professional, Duncan Titmarsh, and took five months to complete with a team of Lego Master Builders. It was constructed in the grounds of Packington Hall, Warwickshire, U.K., near the Discovery plant.
Some of the mainstay features include an equestrian zone, celebrating the Discovery’s longstanding connection with the sport, as well as a British picnic scene, a Lego fire, and even boulders to help represent celebrity spokesperson Bear Grylls’ adventurous nature.
“We are thrilled that Jaguar Land Rover has used Lego bricks to add some Guinness World Record-breaking creativity to the launch of the latest Discovery," said Lego U.K. and Ireland spokesperson Emma Owen. "This is an epic, outstanding build that absolutely captures the imagination in a way we haven't seen before. With Lego bricks and some imagination you really can build anything!”
The centerpiece, though, remains the new Discovery itself. While not made out of Lego bricks (yet), it’s a vehicle still interesting in its own right. Features like smartphone-enabled third-row seating and an All-Terrain Progress Control (ATPC) system make it the most advanced one to date.
Source: Land Rover