Sliding the luxury coupe at its big party should attract a few more buyers.
The vehicles from Aston Martin project a combination of high-end British luxury and world-class performance. The company showed both of these elements during the new DB11’s recent launch party in Osaka, Japan. The automaker wined and dined nearly 400 attendees during a posh event at Creative Center in the city. The real fun began after the model’s unveiling when a driver drifted a Vanquish around the venue.
The sliding likely impressed the people in attendance. Aston Martin could have lit the place better for this clip, though. It’s sometimes hard to get a good look at what the coupe is doing because of the darkness.
Aston Martin is now building the DB11 for customers, and the new coupe is off to a strong start, with over 3,000 orders already on the books. Company CEO Andy Palmer pledges to inspect the first thousand off the production line. Power now comes from a 5.2-liter biturbo V12 with 600 horsepower and 516 pound-feet of torque. The output is enough for getting the model to 100 kilometres per hour (62 miles per hour) from a standstill in 3.9 seconds and to a top speed of 322 km/h (200 mph). Prices start at 154,900 pounds in the United Kingdom and $211,995 in United States.
The DB11 Volante with a folding soft top joins the lineup in spring 2018. A teaser image already reveals some of the styling tweaks, though. We expect the pair to be mechanically identical.
The DB11 is the first vehicle in Aston Martin’s ambitious Second Century Plan. The new product strategy outlines the addition of a new model every year. A new Vantage arrives in 2017, the next-generation Vanquish in 2018, and a production version of the DBX crossover in 2019. After two Lagondas at the beginning of the next decade, a supercar with a mid-mounted V8 (not to be confused with the AM-RB 001) would launch in 2022.