Although the organizors say celebrities will be at the event, there's no word yet on who exactly that will be.
There's a new automotive event making its debut this coming summer, but you won't find the usual array of vehicle unveilings or car company press conferences there. GTCon, which takes place from July 13 -15 in Anaheim, California, is focused on the people in the automotive industry who are currently making waves, without making cars.
In the organizers' words, GTCon is "where influencers, creators, celebrities, industry professional, automotive companies and fans join together for an immersive, creative automotive experience."
So instead of hearing about financial results or future products from a Carlos Ghosn or Sergio Marchionne, you may get tips on how to be a successful Youtube personality who is reporting on and reviewing cars.
That's not to say automotive talk will be missing from GTCon. There are sure to be plenty of chances to talk shop while there, as the event's website specifies "automotive culture" as one of the many topics that will be covered there.
It's certainly an interesting idea, and a timely one at that, considering how fast social media is still growing.
Although the organizers say celebrities will be at the event, there's no word yet on who exactly that will be. Again though, it will be people who star on Youtube, Instagram, Snapchat, and Facebook, as opposed to a famous designer such as Peter Schreyer.
There will be three "tracks" available for attendees to choose from. The Community track will allow fans to hear from and meet the aforementioned influencers, the Automotive Influencer track to those who are already online personalities or aspire to be one, while the Industry track is for professionals who are seeking out influencers to grow their audiences.
It's certainly an interesting idea, and a timely one at that, considering how fast social media is still growing. Whether or not an automotive event without the allure of a hot new sports car or eye-catching concept vehicle remains to be seen.
One things for sure - with so many keen individuals attending GTCon, it's certain to get all sorts of attention on social media itself.