Volkswagen is touting its new Atlas SUV as the perfect vehicle for a family road trip.
For Volkswagen, the name Atlas will be used to represent a groundbreaking new "B-SUV" geared towards the American family — or so the company hopes. In preparation for its debut at the Los Angeles Auto Show next month, the new Volkswagen begins its teasing campaign with a video diary, of sorts.
Entitled “Volkswagen Midsize SUV Origins, Chapter 1: Background” the first video in what we can only assume to be a series of videos follows up on the brief “First Impressions” teaser that we saw back in September. Though it doesn’t give much of a better look at the new Atlas — plenty of camo is still affixed to the front and rear — it does give us a better idea as to exactly how Volkswagen will market the new SUV.
“It’s a car to take the family and transport them to a national park, or state forest, or to their lake house,” said Jim Burch, Product Manger for Volkswagen of America. “So this car fits in perfectly to that active lifestyle.”
In being a true road-trip vehicle, the new Atlas will have room for seven, and measure in at 198.4 inches (5,039 millimetres) long, making it slightly longer than rival three-row crossover like the Honda Pilot (194.5 inches, 4,940 mm)), and the Toyota Highlander (191.1 inches, 4,854 mm).
Under the hood will be the option of either a 2.0-litre turbocharged inline-four engine rated at 238 horsepower, or a 3.6-litre V6 good for 280 horsepower. All of these components are being put together at the Volkswagen plant in Chattanooga, Tennessee.
As mentioned, the new Volkswagen Atlas will make its world debut at the L.A. Auto Show in November, and go on sale soon after that. No official word on pricing just yet, but expect it to be competitive with the other SUV's mentioned above.