It's only right that Ferrari's lead F1 driver should star alongside his - possible - new company car.
You can’t actually buy a LaFerrari Aperta. Ferrari will only build 209 examples, and all of them are accounted for. In fact, the entire run had probably sold out even before the car was officially announced back in July.
Chances are that Ferrari’s lead Formula 1 driver, Sebastian Vettel, was one of the first people to write out a deposit check for an Aperta. He can certainly afford the rumoured $3 million-plus USD asking price - before options and taxes - as he reportedly earns $40 million USD a year, more than any other F1 driver.
You never know - it might even be his car in this promo film, which sees Vettel cruising the streets of Barcelona before ripping around the local countryside and the Circuit de Catalunya, on a wave of glorious, V12 noise.
The film crew was actually spotted in Barcelona, though Vettel didn't appear to be behind the wheel.
2016 marks Ferrari’s 70th anniversary and the film draws a link between the LaFerrari Aperta and some of the Prancing Horse’s great race cars. Like the 625 F1 car and Testa Rossa sports racer of the 1950's. And the 250 GTO and 330 P4 of the 1960s. And 312T of 1970s. And the 125 S of 1947, the very first car to wear the Ferrari badge.
The Aperta uses exactly the same powertrain as its hardtop sibling. A searing naturally-aspirated, 6.3-litre V12 engine doling out 800 horsepower sits in the middle of the carbon fibre chassis, and is assisted by a 163 hp electric motor. That’s a total system output of 963 hp and 664 pound-feet of torque.
Chassis reinforcements account for a small weight gain over the coupe, but the Aperta is still mighty fast. Zero to 100 kilometres per hour (0-62 miles per hour) takes less than three seconds, while top speed is somewhere beyond 330 km/h (217 mph).
Deliveries are expected to start next summer.