The oddly compelling live stream showcases the plug-in hybrid E350e.

Mercedes-Benz is staging a live, 12-hour commercial today, highlighting the latest plug-in hybrid E350e sedan.

Themed around the phrase “Now has arrived," the Mercedes-Benz Now Experience “demonstrates that electric mobility bearing the three-pointed star is already a reality."

According to Mercedes, the commercial is a world first, constantly changing over its half-day length. It combines live music, spoken word, and dance performances, data visualization, and live cameras showing off details around the E350e.

The E350e is powered by a 2.0-litre, four-cylinder turbo engine combined with an electric motor. Together, they produce 286 horsepower and 406 pound-feet of torque.

The commercial is being streamed via a dedicated website and Youtube. At the time of writing, it has been running for eight hours and is oddly compelling. It concludes at 9 pm CET (3 pm EST, 12 pm PST).

The E350e is powered by a 2.0-litre, four-cylinder turbo engine combined with an electric motor. Together, they produce 286 horsepower and 406 pound-feet of torque. That translates to surprisingly sprightly performance; the 0-100 kilometre per hour (0-62 mile per hour) sprint passes in 6.2 seconds, and top speed is pegged at 153 mph (246 km/h).

As ever with a plug-in hybrid, though, it’s the economy numbers that sell the E350e. On the official European economy test, it returns combined fuel consumption of no less than 2.1 litres per 100 kilometres (134 miles per gallon), and carbon dioxide emissions of 49 grams per kilometre. Mercedes claims range on electric power only is 32 km (20 miles).

Of course, in the real world the E350e’s economy would probably be bettered by the cheaper, diesel-powered E220d, and without too much of a performance penalty. But company car drivers in Europe are taxed on Co2 output, so the hybrid offers huge savings.

 

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The E350e isn't currently sold in the United States or Canada, however the same powertrain is available in the smaller C Class.

Mercedes has yet to branch out into pure EVs, but recently announced a production version of the Generation EQ electric SUV concept, seen at the Paris motor show earlier this year, will go into production by the end of the decade. Indeed, the automaker is planning an EV onslaught, with no less than ten models slated to go on sale by 2025.

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