The teaser doesn't tell us much about the crossover, but it looks like a funny ad.
Honda is offering a brief teaser of its Super Bowl ad for the 2017 CR-V by letting Steve Carell give a humorous, uplifting speech from the pages of a high school yearbook. The brand isn’t saying anything else about the ad yet, but given Carell’s appearance here, we are expecting something funny.
The 2017 CR-V has been on sale in the United States and Canada since December. It’s already finding success, too. Honda reports delivering 29,287 of them in the U.S. January – a 52.5-percent gain over the same month in 2016. Having the largest television audience of the year see the new model could help sales even more.
The latest CR-V is a completely new generation of vehicle, including a styling overhaul and new powertrain. All models but the base trim of the crossover come with a 1.5-litre turbocharged four-cylinder with 190 horsepower and 179 pound-feet of torque. A continuously variable transmission is the only available transmission, and buyers can choose between front- or all-wheel drive. During Motor1’s First Drive, we especially liked the improvement in the CR-V’s driving manners.
The 2017 CR-V starts at $26,690, and the top Touring grade goes for $38,090. Spending the extra money gets the buyer amenities like LED headlights, leather upholstery, a seven-inch infotainment system with navigation, and the Honda Sensing driver assistance tech.
Audiences seemed to like Honda’s Super Bowl ad last year for the Ridgeline that starred sheep singing Queen’s Somebody to Love. The company is surely hoping to continue that success for a second year in a row for one of its bestselling products.
Honda has a lot of competition for being the best of this year's automotive Super Bowl ads. Buick, Ford, Kia, Lexus, and Mercedes-Benz have already released their commercials. Audi and Hyundai have also bought time during the game.