BMW reiterates the model will be sold exclusively in the People's Republic.

The video game-themed ad above clearly reveals the type of customers BMW is trying to attract with its first-ever 1 Series Sedan: the young crowd. Built in China for China, the small sedan was actually developed at home in Munich, Germany and can now be ordered by anyone willing to fork out at least 204,800 yuan (about $39,362 CAD) for the 118i Fashion serving as the entry-level model.

The front-wheel-drive 1 Series Sedan in the 118i guise is powered by a familiar three-cylinder turbocharged 1.5-litre engine developing 136 hp and 162 pound feet of torque. Equipped with the six-speed Steptronic gearbox, the car will run to 100 kilometres per hour (62 miles per hour) in 9.4 seconds and top out at 212 km/h (132 mph).

For those in need of more Bavarian power, the midrange 120i has a larger turbocharged four-cylinder, 2.0-litre with 192 hp and 207 lb-ft. The extra oomph will lower the 0-100 sprint time to 7.5 seconds and increase maximum velocity to 235 km/h (146 mph) when fitted with the eight-speed auto.

2017 BMW 1 Series Sedan for China
2017 BMW 1 Series Sedan for China

The beefiest of them all is the 125i with 231 hp and 258 lb-ft coming from a 2.0-litre, four banger that’s also turbocharged. It will hit 100 km/h (62 mph) from a standstill in 6.8 seconds and max out at 250 km/h (150 mph) also when equipped with the eight-speed automatic ‘box.

If you’re wondering about the car’s size, BMW says the 1 Series Sedan is 4,456 mm (175.4 inches) long, 1,803 mm (71 inches) wide, and 1,446 mm ( 57 inches)  tall, with a generous wheelbase stretching at 105 inches (2,670 mm) to better cater the Chinese market where rear legroom continues to be all the rage.

You might also like:

Buyers willing to pay more to spice up their 1 Series Sedan can go for the optional Sport Line and Luxury Line models adding a variety of upgrades and tweaks both inside and out. Depending on version, BMW’s newest sedan rides on 16-, 17-, or 18-inch alloy wheels and can be optionally fitted with a variety of driver and assistance systems.

You can read more about the 1 Series Sedan in the press release, below.

Source: BMW

Be part of something big