Missed opportunity. Ford should have used the Galaxy MPV instead.

Ford’s smallest SUV will go on sale in Canada early 2018, but you’ll be able to check it out beginning May 5th in Marvel Studios’ new “Guardians of the Galaxy Vol. 2” movie. In addition, the CUV will be featured in a special edition comic book limited to 500 printed examples and it’s going to be available as well digitally for a short period of time.

You’ll be happy to hear the Blue Oval is giving away a shiny new 2018 EcoSport and you can win it by participating in the “Be the Guardian of Your Galaxy” sweepstakes at www.marvel.com/ecosport. Other prizes up for grabs include tickets to a hometown screening of the movie, “plenty of swag,” and one of the 150 bespoke illustrations created by a Marvel artist showing off the fan envisioned as a galactic hero.

2018 Ford EcoSport in Guardians of the Galaxy Vol. 2

As for the EcoSport itself, it made its debut in American guise at last year’s Los Angeles Auto Show and represents the first Indian-built Ford sold in Canada. As a side note, the Euro-spec version of the little SUV won’t be imported from the world’s second most populous country as instead Ford will make it in Craiova, Romania. At the former Daewoo plant, the company is also putting together the slow-selling B-Max MPV.

In Canadian flavour, the 2018 EcoSport is going to be offered in both front- and all-wheel drive versions and with a choice of two engines: a three-cylinder, 1.0-litre turbocharged EcoBoost and a larger four-cylinder 2.0-litre. Both of them are going to be hooked up to a six-speed automatic.

Pricing isn’t out just yet, but it will obviously undercut the $21,500 Escape, so look for somewhere in the region of $19,000.

Source: Ford

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