Might debut on July 27.
In the build up to the 2018 Phantom’s reveal, Rolls-Royce is bringing together all of the previous seven generations for a fancy exhibition set to be organized at the end of next month. Each week from now until then, the BMW-owned prestige marque will be going through all of the Phantom’s predecessors, beginning with the Phantom I launched in 1925. Seen here is Fred Astaire’s car now in the property of the Petersen Museum in Los Angeles.
Rolls-Royce has published not only a set of images of with the first-gen Phantom, but also a short video. What’s interesting about the 46-second-long clip is that it starts with Fred Astaire’s car and then makes the smooth transition to a modern Phantom and that’s likely the eighth generation. We get to see how the corporate front grille and the Spirit of Ecstasy have changed in 92 years and we also can catch a glimpse of what looks like an intricate dashboard trim.
If this is indeed the all-new model, it likely means every week we’ll get to see each of the Phantom generations and a little bit of the forthcoming car. Spy shots have shown the new one will adopt an evolutionary design, which isn’t really all that surprising considering all previous models received subtle design tweaks from one generation to the next.
While the styling is not going to be entirely new, the platform hiding underneath will be completely different. The Phantom VIII will ride on the CLAR underpinnings sourced from the BMW 7 Series and that should bring a healthy weight loss thanks to the aluminum-intensive structure. Rolls-Royce is likely fine-tuning its sweet 6.7-litre V12 engine and will attempt to raise the bar once again in terms of interior cabin quality.
Rolls-Royce hasn’t exactly said when it will unveil the new Phantom, but the official word is that it will be out after the Goodwood Festival of Speed (June 29 - July 2). It might happen at the end of July when “The Great Eight Phantoms” exhibition in Mayfair, London will be held. If that’s correct, we’ll get to see the new model on July 27. Meanwhile, there are going to be more teaser videos like this one to ease the wait.