Over 5,000 people attended the event, and nearly 500 cars filled the track.
Even frequent readers of Motor1 may not know that our publication has become an increasingly international entity over the last 18 months. Click the “Edition” button at the top of our navigation bar, and you find 12 international editions in existence (or very soon to come), written by expert local editors, in 9 languages.
One of our strongest footprints in Europe is in the automotive paradise of Italy. Hoping to drive that message home, our Italian colleagues spent last weekend doing the kind of “brand building” that even the crustiest car guy could enjoy: hot-lapping supercars on a race track.
The first-annual Motor1 Days in Italy was an epic event that drew over 5,000 enthusiasts to the Modena Aero-autodrome. Nearly 500 cars took part in the track day. Horacio Pagani was one of the stars of the show with his Zonda Revolucion.
Plus, visitors could get into the passenger’s seat of amazing vehicles like a Lamborghini Huracán, Audi R8 Spyder, and BMW M4 GTS for hot laps around the course. Attendees could also experience the cleaner side of motoring by testing Toyota’s hybrids and the Hyundai Ioniq.
The video above highlights some of the fun that our Italian colleagues and visitors enjoyed at the track. It looks like a fantastic time, including a plethora of supercars. There was also more automotive fun like RC cars sliding around, scale models, and video games. Check out the gargantuan gallery below with 224 photos from the event for a closer look at the action.
This first Motor1 Days is just the beginning of what we would like to be a grand tradition. With more editions coming online every month, and car enthusiasts increasingly united under the Motor1 name, we can only hope that the next event is an even greater success.