The model is now completely outsold by the Tiguan.
Like it or not, you will soon have to say goodbye to the Volkswagen Touareg we all love, if you live in Canada or the United States. According to information from Motor Trend, as well as a VW Canada spokesperson, the German manufacturer will axe the model in both countries next year.
"We have elected to dedicate our resources to the all-new Atlas, which we feel is better suited to our market. The Atlas, along with the all-new Tiguan, will form the backbone of our SUV offering in Canada," Volkswagen Canada told Motor1.
While this decision is not something we expected, it’s actually easy to understand. The automaker now has the all-new Atlas on sale, as well as the Tiguan, which is offered at $28,925 for the base, front-wheel drive models. Don’t forget the fact that the Tiguan in North American specification is actually longer than the current Touareg and offers up to 57 percent more cargo space.
It should be also mentioned that the Touareg has seen a large drop in sales recently for Volkswagen in Canada. The model was launched in the country in 2003 and while it took until 2011 for it to reach four-digit sales numbers here, sales went down from 2,028 in 2015, to 1,390 in 2016. In the first six months of this year so far, sales have totaled 587.
Meanwhile, the Tiguan is selling like hot cakes – it reached a Canadian sales record of 11,459 in 2015, and nearly equalled that last year, selling 11,229. While the numbers are slightly off this year - VW has moved 4,242 so far in 2016 - the new 2018 model will be arriving in about a month, and that should boost the numbers significantly.
The Touareg will however continue to exist in other markets and a brand new generation is currently under development. It will get a fresh new design, inspired by the brand’s European flagship model, the Arteon, as well as many new technologies. Sharing a common architecture with the Audi Q7, the SUV will be manufactured in Bratislava, Slovakia, starting in November this year.
Source: Motor Trend