An endorsement for Nissan's new truck lineup from a celebrity who actually works and builds things.
Veteran do-it-yourself contractor Bryan Bauemler has already proven how talented he is at entertaining television viewers across the country while hosting shows that include House of Bryan, Disaster DIY, and Bryan Inc. Now, he's giving Nissan's truck lineup a serious vote of confidence by entering a sponsorship agreement with the automaker. Bauemler will drive the 2017 Titan XD and Armada for the next three years.
It's no secret that Japanese automakers have long had it tough trying to compete with truck products from the so-called "Detroit 3" automakers (Ford, General Motors, and Ram). This newest partnership should boost Canadians' knowledge of the Titan XD and Armada, the former of which will feature the 5.0-litre V8 Cummins diesel engine.
"Nissan is a brand I have always admired because of their bold design, durability, and consumer-focused capabilities,” said Bryan Baeumler. "The Nissan Titan XD is already an integral part of my construction business. Without a doubt this truck is the most important and versatile tool on and off the jobsite."
The diesel-powered Titan XD may not be able to compete with something like a more mainsream F-150 in terms of sales, but it's no slouch in the performance department. The V8 produces 310 horsepower and a beefy 555 pound-feet of torque, and the truck can tow a full 12,000 pounds (5,443 kilograms) when properly equipped.
The Armada, meanwhile, may technically be more of a family hauler, but it has a big V8 of its own, offers four-wheel drive, and can tow up to 8,500 pounds (3,856 kilograms) when properly equipped. The Armada features numerous changes for the 2017 model year, and the upgrades seem to be helping in the sales department – six months into the year, Nissan has sold 597 of the full-size SUVs, putting it only 119 units off the pace of 2016 in total. In fact, it could easily sell in the highest numbers since it debuted here in 2003.
Despite noticeable differences between Bauemler's numerous shows, they all revolve around construction, so it only makes sense for the host to take a lot of stock in pickup trucks and sport utility vehicles.
The partnership states that Bauemler will be using 2017 model year vehicles for three years, so if that is the case, it'll be interesting to see how the Titan XD and Armada hold up after 36 months of wear and tear. We'll be sure to tune in in 2020 when his newest show, "My So-Called Life With The Titan XD," debuts on HGTV Ultra-Mega HD.