Ferrari chairman Sergio Marchionne made it very clear that he doesn’t want to see the prancing horse on an SUV.
Lamborghini is working on a production version of the Urus, but arch rival Ferrari doesn’t want to go down the SUV route. Marchionne mentioned recently the company is enjoying a “strong backlog of orders” and there is no need to add an SUV to increase demand. As a matter of fact, his exact words were “You have to shoot me first” when asked about the prospects of a Ferrari SUV.
Ferrari is riding solo after departing from Fiat Chrysler Automobiles and the big boys at Maranello estimate sales will decrease by around 3 percent this year to about 7,900 cars. For the sake of comparison, Ferrari shipped 7,664 units in 2015 which was 6 percent more than a year before, even though demand in China last year plummeted by 22 percent.
Marchionne mentioned the company is enjoying a “strong backlog of orders”, but it wants to keep Ferrari exclusive by not boosting production too much. However, the annual sales cap could expand to more than 9,000 vehicles by 2019 in a bid to generate more money.
Until then, Ferrari is putting the finishing touches on the facelifted FF set to premiere at the Concorso d'Eleganza Villa d'Este next month.
Note: Ferrari FX render by Theophilus Chin pictured.