This really should be the industry standard.
Caterham Airways doesn't exist. But if it did, it would have the best safety demonstration in the entire aviation industry.
You see, no one really pays attention to the safety demonstration on a plane. It's always the same, so why bother when you've seen it hundreds of times before? Besides, you need to check Twitter one last time before you switch off your phone.
Caterham Airways, though, does have a way of getting you to pay attention - by strapping you into one of its cars, next to a maniacal driver who scorches around a track to demonstrate the value of all the safety measures.
The car used for the demonstration, incidentally, is a Caterham 620S. It's powered by a Ford-sourced 2.0-litre supercharged engine producing 310 horsepower. It has no traction control, no anti-lock brakes, indeed no driver aids of any kind. And it weighs just 1,200 pounds (544 kilograms). I can tell you first-hand that it is a terrifyingly fast, rabid animal of a car, even at a quarter throttle. Yet it's supposed to be a friendly, everyday road car. The road-going equivalent of a Boeing 787, when it is, in fact, an F-22 fighter.
Which, come to think of it, is exactly the sort of plane you should put someone in if you want them to respect flying.