The i30 will be the only exception.
Hyundai is set to ditch the “i” naming system based on a global directive. The information was confirmed by Hyundai Australia chief operating officer Scott Grant, who told the local Go Auto webzine this is a global decision for the South Korean company.
“What we have been told is the i series, which has been successful in Australia and which researches very well here with consumers and did a great job for us, is not going to be adopted globally,” he explained. “It hasn’t been successful in Europe, Americans don’t like it and they’re big markets dictating direction so globally it’s unlikely the “i” concept will survive.”
Currently, Hyundai is selling identical cars with different names on different markets. For example, the compact hatchback is called the i30 in Europe, while in the United States and Canada, it wears the Elantra GT moniker. The discontinued Veracruz, on the other hand, was available on the old continent as the ix55 from 2009 to 2011.
But the i30 will be the only exception of the new naming system and will keep its current name when the third generation of the car debuts later this year during the Paris Motor Show.