Autonomous cars and digital services also part of a new plan
Audi will launch at least three electric vehicles by 2020 as part of a major plan, presented to managers last week. Company’s CEO Rupert Stadler also told Heilbronner Stimme that EVs will account for 25 to 30 percent of its sales by 2025.
The new plan also sees investing in digital services and autonomous driving technologies, and Audi will set up a new subsidiary that will work on self-driving vehicles. It will be called SDS Company and might work cooperatively with other companies from the business.
“This is about a robot car that may not even need a steering wheel or pedals, so it's ideal for urban traffic,” Stadler briefly explained Audi’s autonomous car plans.
In order to focus on EVs and autonomous technologies, the Germans will reduce complexity in other areas of its business. “We have discussed what would happen if we dropped the two-door version of the A3,” he commented. “I think we would barely lose any customers. We'd rather invest the money that is freed up in new models and other derivatives.”
Electric vehicles won’t be the only focus, as work on fuel cell cars will continue under the new plan. “That is less a question of technology, we are already quite good at that. It's rather going to be a question of infrastructure,” he said.
Note: Audi e-tron quattro concept pictured.
Source: Automotive News