Complete with carbon fibre armchairs
Bugatti has opened what might just be the ultimate gearhead’s den in London. At least, the ultimate den for gearheads with a few million dollars free, because it’s actually a dealership - indeed, the only dealership in the U.K. where it will be possible to buy a Chiron.
Located in the ultra-exclusive Berkley Square area of Mayfair, it’s run by luxury car specialist H.R. Owen, which has been the only authorized Bugatti dealer in the UK since 2006.
It's one of the most successful Bugatti dealers, with 65 Veyrons being sold in the UK and 15 orders having already been taken for the Chiron. Brand Director Anita Kriszan is thought to be the most prolific Bugatti salesperson in the world, as well, once selling 11 Veyrons in a single year (imagine the commission!).
Bugatti blue features heavily in the new showroom, which is filled with art installations and sculptures – including the above gorgeous 1:8 scale model of the Chiron by Amalgam that sells for $10,160 USD – celebrating the marque’s heritage, and furniture from the Bugatti Home Collection including armchairs made from carbon fiber and upholstered with the same leather used in the cars.
Anita Krizsan said: “The Chiron is the greatest car in the world, and it is only right that it has a showroom that reflects that. We aim to deliver the most exclusive, most luxurious, and most bespoke service of any car dealership in the world.”
Rather different from the experience at your local mega-dealer