The Game of Thrones actor recites a poem while behind the wheel of the new sports coupe

Actor Kit Harington is likely best known as Jon Snow on TV series Game of Thrones, but he puts away his character's sword in a new ad for the 2017 Infiniti Q60. Harington gets behind the wheel of the crimson sports coupe and dramatically recites William Blake's poem "The Tyger."

At first glance, this is an odd ad for a sports car. The imagery is normal because it shows the Q60 speeding along a curvaceous, tree-lined road. However, Harington’s recitation gets louder and begins to overshadow the 3.0-litre biturbo V6’s grumble as the spot goes on. Listening closer to the poem gives the commercial more meaning, though. The lines consider the creation of a tiger, and you can connect this to the way engineers develop a luxury coupe.

To get the word out about the new Q60, Infiniti is also prepping online adds with music technologist Young Guru and shoe designer Sophia Chang. The coupe arrives in the United States in September and starts at $39,885 USD after destination (Canadian pricing has yet to be announced). The standard powertrain is a turbocharged 2.0-litre with 208 horsepower and 258 pound-feet of torque. Infiniti expects most customers to opt for the new VR-series biturbo 3.0-litre V6 with 300 hp and 295 lb-ft of torque, which starts at $45,205 USD. A choice of rear- or all-wheel drive is available with both powerplants, and all of these models get a seven-speed automatic gearbox. Later, Infiniti will add the Q60 Red Sport 400 with 400 hp and 350 lb-ft of torque from the biturbo V6, and the automaker will announce prices for it later.

Source: Infiniti

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