The Scion lineup wasn't all that crowded over the years, with less than a handful of vehicles on sale at any given time.
See ya, Scion. We hardly knew you.
The ill-fated youth-oriented brand from Toyota was available in Canada for a total of just six years, with the final nail in the coffin being all but hammered in following an announcement in February that Scion products would be discontinued as of the 2016 model year. Beginning yesterday, the company will no longer be selling Scion-branded vehicles.
For the 2017 model year, the FR-S, iM, and iA will all live on, but with different names under the Toyota umbrella. The FR-S will become the 86, the iM will be known as the Corolla iM, and the iA will transition into the Yaris iA.
Toyota is looking on the bright side of things, saying it "isn’t a step backward for Scion; it's a leap forward for Toyota." The Scion Canada Twitter account, meanwhile, opted to avoid a "goodbye" message, and instead posted a video welcoming Scion owners and fans to the Toyota family.
The Scion lineup wasn't all that crowded over the years, with less than a handful of vehicles on sale at any given time. The brand launched in Canada with the tC, xB, and xD. Over the few years Scions were available, the lineup expanded with the FR-S, tiny iQ, and most recently the iM. The xD was dropped in 2014, while the boxy xB, lasted until 2015, as did the bizarre iQ. The upcoming C-HR crossover was also originally going to be a Scion model, but will now get a Toyota badge.
Unfortunately, the brand just didn't resonate with the young buyers Scion was trying to appeal to.
Beyond the retail products, Scion also had a dedicated following in the drifting and racing scene, which was thanks in no small part to the release of the rear-wheel drive FR-S, as well as RWD-converted tCs. There were plenty of victories in both Canada and U.S. drifting series, and drivers such as Pat Cyr, 2015's Formula DRIFT Canada champion, played an integral role in growing the brand in the country.
Unfortunately, the brand just didn't resonate with the young buyers Scion was trying to appeal to. Whether the cars were a little too quirky, there wasn't enough product, or something else altogether, the sales weren't enough to justify keeping the brand alive any longer.
As such, Scion product availability is drying up around the country, so if you want one of these soon-to-be difficult-to-find models, you better hurry. The experiment has ended, and the iM, FR-S, and iA will soon only be available as Toyota products.