According to research, less than eight percent of Lamborghini buyers are women.
There are plenty of women out there that are passionate about cars, and play a big role in what's parked in the family driveway, but that's not the case when it comes to Lamborghini. The supercar company is hoping that their new SUV and one of the women behind it will change its lack of female customers.
According to the Fortune website, less than eight percent of Lamborghini buyers are women. The exotic car manufacturer currently sells high-performance coupes and convertibles such as the Huracan and Aventador, but beyond that, the lineup is sparse.
Enter the new Lamborghini SUV, slated for a 2018 release to go on sale. The concept version of the model debuted in 2012, and is known as the Urus (that name may not stick for the production version). The hope is that it will increase sales Lamborghini and appeal to more women.
The supercar company is hoping that their new SUV and one of the women behind it will change its lack of female customers.
Thirty-year-old Bonnie Wade works at Lamborghini's Advanced Composite Structures Laboratory in Seattle, WA and despite challenges earlier in her career because of her gender, she's excelling at the automaker.
Wade, who is developing a new forged carbon fibre composite that will be used on certain parts of the SUV, says people in the industry underestimated her early in her career.
"I always kind of got the, 'Well, can you do this? Are you comfortable with this?' " Wade explained to Fortune. "For me, the answer was always, 'Yeah, it’s fine. If you can do it, I can do it.' "
Wade has a PhD in Aerospace, Aeronautical, and Astronautical engineering, and even did her doctoral thesis on the crashworthiness of composite structures such as the Lamborghini Aventador.
Wade's know-how with automotive materials may not only help the upcoming Lamborghini SUV be as fast as possible, the vehicle may even be safer thanks to her knowledge. For Lamborghini, the mission is to sell more vehicles and have an offering geared towards female buyers along with success stories like Wade's can only help the cause.