With exactly zero traffic holding this driver back, we see the speedometer's needle move past 280 km/h (175 mph)
If this is video of what happens during every cold weather test, we may have to change professions.
A new commercial from oil company Pennzoil, aptly titled "Joyride Tundra," sees a bright yellow BMW M6 coupe tear around the gorgeous Kananaskis mountain range, located about 90 minutes southwest of Calgary, in the Canadian Rockies.
While it takes a few seconds to get to the actual joyriding - the video starts with the driver dogsledding and walking to a Pennzoil cold weather testing facility - the M6 first fires up at the 1:11 mark. From there, it's nothing but drifts on ice and clouds of snow being kicked up, all set around massive, mountainous expanses.
With exactly zero traffic holding this driver back, we see the speedometer's needle move past 175 miles per hour (280 kilometres per hour). Despite the mountain range's treacherous conditions that would see the average Canadian end up in a ditch, the driver of the BMW never looks out of sorts.
It's easy to forget this is even a commercial, until the M6 slides past a moving train, where one of the freight cars is painted yellow and bears the Pennzoil logo.
For Pennzoil's part, the purpose of the video is the show off the company's PurePlus Technology, which uses a special process to convert pure natural gas into "high-quality, full synthetic base oil" which is used in Pennzoil's Platinum lubricants. The company says the technology works well in extreme conditions, and even helps protect against horsepower loss over time.
Pennzoil has other Joyride videos, and they're equally fun to watch. Joyride Baja takes things to the opposite extreme with a Jeep Wrangler Rubicon taking on the soaring temperatures of the desert, while Joyride Circuit stars a Ferrari 488 GTB on good old-fashioned asphalt surface.
We can't wait to see what the Pennzoil dreams up for its next video in the series.